WE ARE
ALICANTE
WITH A
HIGHER PURPOSE
We accompany moments, emotions and experiences through flavors, smells and colors that allow people to enjoy memorable moments in their lives.
OUR
COMPANY
C.I. Bodegas Alicante S.A.S. is a Colombian company dedicated to the production and commercialization of liquors and non-alcoholic beverages with presence in the national and international market.
Our products are a guarantee of quality and price, for customers seeking to satisfy their needs for a good product to accompany moments of fun and recreation. We are committed to the profitable growth of the company, the welfare of our employees, transparency with suppliers, respect for competitors, preservation of the environment and compliance with legal requirements.
MISSION
C.I. Bodegas Alicante S.A.S. is a Colombian company dedicated to the production and commercialization of liquors and non-alcoholic beverages with presence in the national and international market.
Our products are a guarantee of quality and price, for customers seeking to satisfy their needs for a good product to accompany moments of fun and recreation. We are committed to the profitable growth of the company, the welfare of our employees, transparency with suppliers, respect for competitors, preservation of the environment and compliance with legal requirements.
VISION
To structure a sustainable growth through the consolidation of corporate values, the constant updating of technology throughout the value chain, the training of our work team, innovation in marketing strategies and development of new products, the implementation of information systems and organizational management to enhance our positioning and service to internal and external customers and thus consolidate our position in the domestic market and have an active participation in new international markets.
COMMITMENT
OUR
Corporate values
Responsibility: We produce products that generate trust and differentiate us from our competitors.
Commitment: We live the organizational objectives as our own, generating relationships that generate value.
Service: We focus on offering moments of truth that guarantee excellent service to both internal and external customers.
Flexibility: We have the ability to understand and adapt to change.
Innovation: We constantly seek new ways to improve processes and generate new products.
Union: We achieve the company's objectives through common effort.
Corporate Strategies
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Constant construction of corporate values.
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Constant training.
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Growth through the development of new national and international markets, development of new products and processes.
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Investment in new technologies.
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Innovation.
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Excellent quality / price ratio.
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Excellent customer service.
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Diversification of the product portfolio.
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Brand positioning through product promotion and advertising.